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Sep 7
4m 6s

Introducing Morning Drive, an Experiment...

The Enterprise Company
About this episode

The wait is over. You asked for an audio version of EnterpriseAM, and it's officially here.

Morning Drive is your new 10-minute download of the essential business headlines shaping Egypt.

Hosted by ‘Synthetic Salma’ — an AI-powered version of our Executive Editor Salma El-Saeed — you get our rigorous journalism that’s always on point, delivered on time in a consistent voice every morning.

Episodes drop daily starting 14 September 2025. 

A special thanks to our launch partners: Madinet Masr, GRANITE Financial Holding and Bonyan for Real Estate Investments.

See omnystudio.com/listener for privacy information.

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