Mi3 & iHeart Podcasts Australia

‘Inherently reckless’: Retailers’ inflated ‘owned media’ asset values are ‘wreaking havoc’; telcos, finance the biggest laggards in first global report on $573bn owned media sector

Why CommBank CMO Jo Boundy thinks brand content is a full funnel ‘silver bullet’ as consumption jumps 11%; News Australia report says ‘content ecosystems’ morphing to ‘brand worlds’

Gary Vee is doing Superbowl ads for Kellogg’s next week – here’s why he won’t buy more TV, what he thinks of the Brits, Ritson, classic marketing and attention metrics … and when social media’s time is up