Back 2 Basics, Episode4, What is Adverti...

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

The future of the design profession will be determined by value . . . both perceived and objectively measured. The traditional built environment disciplines of design are all at the crossroads of relevance. 

In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional notions ... Show More

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity and g ... Show More

In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide if your business should work with a marketing agency. We also cover the available solutions and benefits for marketing agencies that are interested ... Show More

Dorie Clark is passionate about the art and science of personal entrepreneurship -- she writes, speaks, teaches, and lives it. The personal branding expert talks about the emotional jumps you need to take when you are the product. Learn more about your ad choices. Visit megaphone ... Show More

In this fireside chat, I dive into the transformative power of social media, its impact on business strategies, and the concept of underpriced attention. We explore how creative content creates reach, the advantages of operating as a practitioner, and the importance of understand ... Show More

The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain.Listen here: https://link.chtbl.com/eASRByGOAbout Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this ... Show More

Lightning Round: Top 10 Ways to Keep Your Value Proposition Relevant   Question:  Susanna from Miami asks, “I am in the hotel business - selling to corporate. Wow, this space has become so competitive, and pricing such an issue. How do I continue to grow, and win business without ... Show More

You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of Business podcast for small business, shares his tips and guid ... Show More

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ... Show More