logo
episode-header-image
Jun 2020
53m 9s

Marilyn Zakhor and Baaghil on Culture an...

SAID BAAGHIL
About this episode
Marilyn Zakhor is former Chief Marketing Officer of Emaar and founder of Cosmic Centaurs ( Remote Work). Our episode focused on how culture and brand are threatened in a remote working environment.  
Up next
Jul 2
علامتك الشخصية: وعي في ٣ ‎دقايق
بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More
2m 52s
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Oct 2024
The OneWord Model
In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More
4m 19s
Recommended Episodes
Sep 2023
Scaling human-powered marketing
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its rel ... Show More
37m 57s
May 21
Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)
Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard co ... Show More
1h 3m
Dec 2024
Making the Most of Creative Branding with Walmart Maker's Studio
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HB ... Show More
14m 19s
Oct 2023
Hybrid Work is Here to Stay and is Essential to Maintaining Diversity in the Workplace
Lynn Haaland, Chief Compliance & Ethics Officer at Zoom, recently joined the show to discuss the impact of the pandemic on women in the workplace and the future of remote work. Hosted on Acast. See acast.com/privacy for more information. 
11m 54s
Mar 2025
AI in HR Podcast. Episode 016. Guest: Iwo Szapar
Join us for an interview with ⁠Iwo Szapar⁠.Iwo Szapar is a visionary leader transforming the way companies approach work, empowering organizations and individuals to embrace location independence. As the co-founder of Remote-how, he has helped over 3,000 companies—including Micro ... Show More
37m 21s
Dec 2024
Creative Branding for Big Brands Like GE
Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for r ... Show More
20m 40s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s
Feb 2025
Design and Marketing Visionary Peter Arnell
The 'Our Way' gents have an in-depth interview with a man who's responsible for shaping the look of the last 40 years. Peter Arnell is a pioneering graphic designer renowned for his transformative impact on brand identity in media and advertising. His creative expertise has exten ... Show More
1h 20m
Jun 2024
Ins & Outs Of Powerful Product Marketing
VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative products, h ... Show More
16m 16s