Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
May 2022
The Grand Egyptian Museum
More than 10 years and one billion dollars in the making, the Grand Egyptian Museum is the sort of big statement architecture the Pharaohs would surely have respected. Built on a 120-acre site, just 2km from the pyramids of Giza, and housing 55,000 objects, this will be the world ... Show More
24m 28s