What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

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Show Notes

The Mom Test, Workshop Survival Guide — Rob’s books
DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)
Authority — a book by Nathan Barry
The E-myth Revisited — a book by Michael E. Gerber
Sense & Respond Press, Rosenfeld Media — tech-themed publishers
The Tiny MBA — a book by Alex Hillman
The Brain Audit — a book by Sean D’Souza
Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
writeusefulbooks.com — Rob’s website
Follow Rob on Twitter or email him at rob@robfitz.com

Today’s Sponsor

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