Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - 2 ways to grow a business: Acquisition & sub-factors

(3:45) - Business growth through customer LTV increase

(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells

(11:08) - Exercise goal: clarity, not overwhelm, for business growth

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