"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:14) - Two schools of thought: marketing vs. organic growth.

(1:37) - Learn marketing to fix cash flow and scale gym.

(3:06) - Satisfy non-fitness needs for customer retention.

(3:58) - Overdeliver with extra services and exceed expectations.

(5:15) - Improve service to facilitate organic growth.

(5:48) - Learn marketing and sales to enhance gym potential.

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