Darius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. He’s been focused on ASO, free marketing, paid user acquisition, and retention for both Android and iOS apps.
In this episode, you’ll hear about:
(2:58) How Darius joined Reflectly.
(4:48) How Reflectly added subscriptions and grew to 12 million users.
(13:40) 3 ... Show More
Sep 30
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:🗞️ A PR retainer can beat paid UA for a mass-market app A $3–5K monthly retainer produced months wit ... Show More
1h 5m
Sep 16
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then r ... Show More
1h 4m
Sep 2
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:📉 A big audience buys you a launch spike, not a growth engine Even 7 m ... Show More
1 h
Apr 2025
Inside monday.com’s transformation: radical transparency, impact over output, and their path to $1B ARR | Daniel Lereya (Chief Product and Technology Officer)
Daniel Lereya, the Chief Product and Technology Officer at monday.com, shares how he and his team realized they were being outpaced by competitors and how that realization completely transformed how they operate and allowed them to build a global powerhouse, doing over $1 billion ... Show More
1h 32m
Nov 2023
First Time Founders vs. Second Time Founders
Episode 65: Alex Lieberman (@businessbarista) chats with Dan Siroker (@dsiroker), a serial entrepreneur who is currently the co-founder and CEO of Rewind, a personalized AI that captures everything you’ve ever seen, said, or heard. Prior, he was the co-founder and CEO of Optimize ... Show More
25m 2s
Sep 2022
Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now u ... Show More
59m 27s
Oct 2024
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads
Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps ... Show More
48m 13s
Sep 2022
Business Daily meets: Russ Glass
Can an app, founded by a former monk, become one of the biggest tech companies in the world?Russ Glass, the chief executive of Headspace Health, takes Leanna Byrne behind the scenes in one of the biggest mergers in mental health technology.We get an insight into Headspace Health’ ... Show More
17m 45s
