In this episode, you’ll learn from an entrepreneur who created a ‘10x marketing strategy’ and managed incredible growth despite the pandemic
Sep 22
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ... Show More
34m 59s
May 2021
011: From Redundancy To $19k ONE MONTH After Launch: Korean Beauty, Micro-Influencers, And The Manufacturing Challenge
Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a ... Show More
41 m
Aug 2024
How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness
<p>In today's episode of the GaryVee Audio Experience, I sit down with Michelle Jacobs and Sally Mueller, co-founders of Womaness. They share their journey of identifying a massive gap in the market for high-quality, clean products. They discuss the challenges of scaling thei ... Show More
27m 25s
Jul 2024
TikTok Shops and the Power of Radical Focus
Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More
1h 7m
Jun 2025
From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
<p>Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. < ... Show More
29m 23s
Aug 2024
408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch
Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, ge ... Show More
1h 14m
May 2019
13. Building a Skincare Business, Hiring The Best Team and Using Vision Boards to Manifest Your Goals
In this week’s episode, co-founders of BossBabe Natalie and Danielle are together in LA chatting with the queen of content, Allison Mcnamara. They dive right into her entrepreneurial journey from creating digital content for Who What Wear, Pop Sugar and Refinery 29 before creatin ... Show More
52m 24s