Fouad Jeryes, co-founder of Maqsam, the friendliest cloud-telephony solution for SMEs in MENA, walks us through his journey of entrepreneurship. Over the past decade Fouad has built and launched a variety of tech-focused products in the payments, data, e-commerce, logistics and communications spaces, most notably of which are CashBasha and Maqsam. With a number of successes and much more to learn from failures, Fouad shares how he and his co-founder validate, launch and scale products; covering how they identify new opportunities, how they test their MVPs, how they acquire their first 100 customers, and how they make the tough decisions to stay focused. If you're an early-stage founder or someone thinking of starting your own company, Fouad's got a decade of lessons for you.