Some thoughts I had after staring at a blinking cursor for three hours.
On today's episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode:
Why it's hard for Russell to teach how to find the big idea.
Why you need to find the opposite of a pattern in order to find your big hook.
An ... Show More
Apr 13
The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) - #Marketing - Ep. 123
There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfolding right now isn’t just about war, po ... Show More
17m 3s
Apr 6
The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122
Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real story happening right in front of them. Be ... Show More
17m 2s
Sep 2017
How to Get Over the Fear That You're Not Good Enough
Last week, Annie Spano told us how to partner with blog communities to grow our business. This week I’m sharing some hard fought lessons, insight and wisdom into the importance of following your fear, and the success it can bring. For show notes and additional information head ov ... Show More
13m 17s
Apr 2022
WorkLife with Adam Grant: How To Pitch Your Best Ideas
Great pitches can seem like genius or magic. But you don’t have to be a great salesperson to give a great pitch. Whether you’re floating an idea at a team meeting, looking for investors for your startup, or applying for your next job, life is full of pitching moments. In this epi ... Show More
43m 5s
<p>On this episode, Russell reveals the CRITICAL difference between the "Searcher" vs. the "Scroller". You'll learn:</p> <ul> <li>How to craft your funnel for BOTH types.</li> <li>Why interruption marketing is so powerful (and how to correctly use it).</li> <li>Why you must HOOK ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
