Some thoughts I had after staring at a blinking cursor for three hours.
On today's episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode:
Why it's hard for Russell to teach how to find the big idea.
Why you need to find the opposite of a pattern in order to find your big hook.
An ... Show More
Jun 8
The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131
In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera ... Show More
10m 8s
Jun 1
The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — ... Show More
15m 8s
May 25
The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) - #Marketing - Ep. 129
There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of mem ... Show More
15m 10s
Sep 2017
How to Get Over the Fear That You're Not Good Enough
Last week, Annie Spano told us how to partner with blog communities to grow our business. This week I’m sharing some hard fought lessons, insight and wisdom into the importance of following your fear, and the success it can bring. For show notes and additional information head ov ... Show More
13m 17s
Apr 2022
WorkLife with Adam Grant: How To Pitch Your Best Ideas
Great pitches can seem like genius or magic. But you don’t have to be a great salesperson to give a great pitch. Whether you’re floating an idea at a team meeting, looking for investors for your startup, or applying for your next job, life is full of pitching moments. In this epi ... Show More
43m 5s
<p>On this episode, Russell reveals the CRITICAL difference between the "Searcher" vs. the "Scroller". You'll learn:</p> <ul> <li>How to craft your funnel for BOTH types.</li> <li>Why interruption marketing is so powerful (and how to correctly use it).</li> <li>Why you must HOOK ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
