logo
episode-header-image
Nov 2017
16m 2s

The Basics, Part 4: How Do You Create Br...

THE BUSINESS OF FASHION
About this episode
tail spinning
Up next
Jul 17
Paloma Elsesser on Purpose, Representation and the New Rituals of Body Care
Diversity and body positivity have been important themes shaping the fashion conversation over the past decade. Yet a gap remains between the industry’s ideals and its reality. Few people have experienced that gap – and pushed back against it – more visibly than Paloma Elsesser. ... Show More
22m 8s
Jul 15
The Anti-Unicorn Playbook That Beat Fashion's DTC Boom
In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital, they prioritised rapid sales growth and hyper-aggressive social ... Show More
27m 17s
Jul 10
Decoding Paris Haute Couture: Wonder, Restraint and the Call of the Void
I missed couture season for the first time in years, but that made it even more valuable for me to catch up with Tim Blanks on everything that happened this week in Paris amidst a record breaking heatwave. At Chanel, Mathieu Blazy built his sophomore couture collection around a f ... Show More
57m 27s
Recommended Episodes
Dec 2019
Everlane's Michael Preysman on 'Balancing Time, Customer and Product'
Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready ... Show More
37m 30s
Feb 2025
How to Position Your Brand to Attract Your Dream Retailers
🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a ... Show More
11m 52s
Nov 2023
Crafting Your Unique Brand Identity: A Guide to Building a Cohesive Brand with Nina Cristobal
tail spinning
37m 35s
Sep 2020
Welcome to Retail Reborn from The Business of Fashion
In an exclusive new series, Doug Stephens and BoF investigate the seismic shifts transforming the retail ecosystem. From the post-pandemic consumer psyches to increased risk and growing calls for responsibility, BoF identifies the forces transforming the retail market and what th ... Show More
2m 28s
Feb 2024
The Cost of Starting a Fashion Brand and Where to Find Funding
tail spinning
23m 40s
Oct 2023
From Zero Sales to Forbes Lister: Reconnecting African Heritage Through Ethical Fashion with Sophia Danner-Okotie of Besida
tail spinning
54m 9s
Nov 2019
Noah Founder Brendon Babenzien on 'Taking Greed Out of the Equation'
Brendon Babenzien's streetwear brand Noah focuses on values and collaboration instead of profit margins and competition. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual ... Show More
39m 33s
Jul 2024
How To Start & Grow An Ethical Fashion Brand with APPARIS Founders
Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about This episode is a masterclass on the foundations that you need to understand in order to start ... Show More
53 m
Mar 2024
You Should Not Start a Clothing Brand if You’re Not Willing to Conform - Here's Why...
<p>Take the survey and win big for your fashion business!----&gt; https://www.makegoodfashion.com/survey</p><br><p>Join host Jasmine Rennie on the Make Good Fashion Podcast as she candidly explores the realities of starting a fashion brand. In this episode, Jasmine delves into th ... Show More
15m 52s
Apr 2022
What to include in a brand brief for a designer
Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta ... Show More
49m 31s