logo
episode-header-image
Nov 2017
16m 2s

The Basics, Part 4: How Do You Create Br...

THE BUSINESS OF FASHION
About this episode
In the final instalment of The Business of Fashion's series, 'The Basics', Imran Amed explains how to build brand awareness in the early years of a business.

To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews 

For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout. 

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com. 

Hosted on Acast. See acast.com/privacy for more information.

Up next
Yesterday
How Willa Bennett Is Reimagining Magazines for a Social-First Generation
Willa Bennett is the editor-in-chief of Cosmopolitan and Seventeen — two of the most influential legacy media brands now being reimagined for a social-first, creator-driven era.Bennett grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence before ... Show More
40m 49s
Jan 15
Saks’ Bankruptcy and the Future of Luxury Retail
Saks’ bankruptcy was widely expected, yet still felt like a shock to the fashion system. The department store giant’s Chapter 11 filing outlines $1.75 billion in restructuring finance and $3.4 billion owed to as many as 25,000 creditors – including $136 million to Chanel alone. W ... Show More
22m 21s
Jan 14
Inside Beauty’s 2026 M&A Pipeline
2026 opens with real movement in beauty deals. As first reported by The Business of Beauty, Estée Lauder is exploring a packaged sale of Too Faced, Smashbox and Dr. Jart to free up cash and refocus the portfolio. Who’s next? Colour fatigue is depressing makeup valuations, while f ... Show More
20m 21s
Recommended Episodes
Jul 2018
Welcome to Drive
<p>Welcome to Drive: BoF's New Podcast Series on Global Entrepreneurship.</p> <p>If you're interested in building your own business, simply thinking about starting one or fascinated by fashion and entrepreneurship, BoF's new podcast series Drive, delivered by DHL, gives you insid ... Show More
2m 49s
Feb 2021
Where Have We Been? Whats Happening in 2021?
Please listen to this short and important announcement. We are very excited about what's coming, and we hope you are too! If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group ... Show More
6m 40s
Jul 2021
Why Product Is The Secret To Success with Bailey Goldberg
In this week's episode, we sat down with fashion designer and entrepreneur Bailey Goldberg to talk about the importance of your product and the very beginning stages of actually having a profitable fashion business. If you want to learn how to start a profitable fashion brand in ... Show More
43m 53s
Jun 2022
Why Chanel Is Opening Private Boutiques
tail spinning
19m 25s
Dec 2022
Customer Acquisition Cost Formula
Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.Note that marketers refer to Customer Acquisition Cost as CACPlease be sure to hit "Follow" so you don't miss any marketing episodes!CONNEC ... Show More
2m 34s
Dec 2023
478: Need Funds for Your Business? How to Get FREE Money Through Business Grants
Are you sitting on an amazing business idea? Knowing how to get money to start a business is a critical first step to getting your concept off the ground. While there are all kinds of funding options, you may be able to get FREE moneywith a grant. That’s exactly what today’s gues ... Show More
40m 45s
Apr 2024
#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
<p>The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there's only one solution. Create an offer that's simply irresistible. That means you've got to understand ... Show More
24m 15s
Jan 2023
Customer Acquisition Cost Formula Example
Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.See MARKETING episode #8 for an explanation of the customer acquisition cost formula. Please follow the Marketing Podcast in your podcast player and tell a ... Show More
4m 17s
Listen to millions of songs and podcasts on Anghami