Listen More Than You Talk: Liyia Wu, Fou...

COVID may still be going strong, but so are shoppers. This year may not have been the business boon is typically is for retail stores, but virtual shopping has seen a rise unlike anything before. At first glance it may seem as if online shopping has reached its zenith; after all, you can virtually find anything you want within the time it takes to perform a few quick key strokes. But one person has envisioned something better.

Liyia Wu, former Parsons grad and fashion designer herself, has spent the last few years working to innovate remote shopping with her app,ShopShops. Using the ShopShops app, it’s as if your best friend, who’s also a fashion expert in her field, is FaceTiming you during the retail experience of a lifetime. You can ask questions, ask her to try stuff on, and best of all, buy anything you like right then and there. Though the app first launched in China, Liyia is now launching ShopShops stateside with the one and only Rebecca Minkoff as her partner, so charge your phone and get ready to add this season’s must-haves to your wardrobe!

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Big Ideas

• The challenges that come with starting your own company as a woman in a male-dominated space, and the pressures of balancing family and work.
• The importance of working at the grassroots level and getting comfortable pitching to both clients and potential investors.
• How to best navigate the tech world as a woman.

Guest Website

ShopShops Website

ShopShops App