logo
episode-header-image
Oct 2020
1h 25m

Twitter (with Dick Costolo)

Ben Gilbert And David Rosenthal
About this episode

A week before the 2020 US Presidential election, former Twitter CEO Dick Costolo joins us to tell the story of a company that has impacted all of our lives (political and otherwise) like none other. While it's easy to forget now, a very viable alternate history exists where it's Twitter, not Facebook, who owns Instagram, and Vine, not TikTok, that's the global platform for mobile video. We dive into it all on this episode — and of course while we had Dick, we also had to discuss his controversial recent deleted tweet. 


Sponsors:

Anthropic: https://bit.ly/acquiredclaude25
ServiceNow: https://bit.ly/acquiredsn
Vanta: http://vanta.com/acquired
Statsig: https://bit.ly/acquiredstatsig25


More Acquired!

© Copyright 2015-2025 ACQ, LLC


New! We're codifying our own Playbook notes and takeaways from each episode, and posting them on our website. You can read them at: https://www.acquired.fm/episodes/twitter-with-dick-costolo


Links:

Carve Outs:

Up next
Nov 24
Coca-Cola
<p>Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion in all of our collective psyches, and ALSO built one of the most inc ... Show More
4h 4m
Oct 27
Trader Joe’s
Trader Joe's breaks every rule of modern retail. They don't do e-commerce. They don't do delivery. No sales, coupons, or loyalty programs. They only stock 4,000 SKUs versus 50,000+ at normal supermarkets. Their parking lots are famously terrible and they're constantly out of your ... Show More
3h 28m
Oct 6
Google: The AI Company
Google faces the greatest innovator's dilemma in history. They invented the Transformer — the breakthrough technology powering every modern AI system from ChatGPT to Claude (and, of course, Gemini). They employed nearly all the top AI talent: Ilya Sutskever, Geoff Hinton, Demis H ... Show More
4h 6m
Recommended Episodes
Jun 2023
#RIPTwitter | 7
Can Twitter survive? In this special episode, Business Wars host David Brown speaks to Rolling Stone culture writer Miles Klee about what makes Elon Musk tick, his views on free speech, and what’s next for Twitter. Plus, Abbott Elementary showrunner and creator of the Sh*t My Dad ... Show More
29m 27s
May 2022
🐔 “#HoldTheDeal” — Elon’s Twitter buyer’s remorse. Beyond Meat’s jerky jerk. Sonos’ kinda smart speaker.
Elon put his Twitter deal on hold because he’s got billion-dollar buyer’s remorse (and it could leave Twitter in shambles). Beyond Meat’s betting the plant-based farm on a jerky that it love/hates. And Sonos’ new smart speaker is kinda dumb… and that’s exactly the point. Enjoy th ... Show More
18 m
Oct 2023
The Twitter Fantasy
A year ago, in what was essentially the world’s most expensive impulse purchase, Elon Musk bought Twitter. That made him Twitter’s most important user. But he’s certainly not the only one to fall for its spell - a spell that promises attention, connection, and power. This season ... Show More
2m 57s
Nov 2022
Twitter in the Time of Elon Musk
<p>It was long awaited, and some doubted that it would ever come to pass, but last week, the tech billionaire Elon Musk officially took over Twitter.</p><p>The platform was once the place of underdogs, a public square that allowed users to challenge the moneyed and powerful. Is t ... Show More
25m 8s
Jun 2023
Peak social media: Trouble at Twitter
<p>Elon Musk took over Twitter with the promise of promoting free speech and making the loss-making platform profitable again. But his critics say he’s destroying Twitter’s culture and driving it to bankruptcy. How much danger is the company really in? In the first episode in a n ... Show More
29m 28s
Dec 2022
🤖 “A robot wrote today’s episode” — OpenAI’s chatbot brain. Hot Pockets’ smeals. Slack’s rich vs. king.
ChatGPT is a new artificial intelligence chatbot that you can ask any question and it will give a human answer… so we asked it to write today’s TBOY episode. The hottest-growing food right now is “smeals” (snackable meals) — Smeals are a case study in “Category Design.” And Sales ... Show More
21m 29s
Nov 2022
Paying for Twitter Verification?
There was a lot that happened this week! First, Marques and Andrew discuss the madness that has been going on with Twitter and Elon Musk. Then they talk about the Metaverse before reminiscing about smartphone features that they miss. Lastly, we wrap up with some trivia! Vox surve ... Show More
1h 10m
Apr 2023
Introducing: Flipping the Bird: Elon vs. Twitter
When Elon Musk posted a video of himself arriving at Twitter HQ carrying a white sink along with the message “let that sink in!” it marked the end of a dramatic takeover. Musk had gone from Twitter critic to “Chief Twit” in the space of just a few months but his arrival didn’t pu ... Show More
3m 30s
Apr 2022
Spotlight — A Bigger Picture on Elon & Twitter
If Elon Musk owns Twitter, what are the risks and what are the opportunities? In order for Twitter to support democracy — and Musk’s goal of becoming a multi-planetary civilization — we need a radical redesign that goes beyond free speech. Note: this conversation was recorded on ... Show More
13m 42s
Jul 2023
Peak social media: Trouble at Twitter
<p>Elon Musk took over Twitter with the promise of promoting free speech and making the loss-making platform profitable again. But his critics say he’s destroying Twitter’s culture and driving it to bankruptcy. How much danger is the company really in? In the first episode in a n ... Show More
29m 28s