logo
episode-header-image
Nov 2015
42m 57s

Episode 2: Instagram

Ben Gilbert And David Rosenthal
About this episode

Ben and David discuss Facebook's acquisition of Instagram in 2012. Was it a success? If so, what are the criteria that made it work? What lessons can be learned for other acquisitions in the future?

Sponsors:

Anrok: https://bit.ly/anrokacquired
WorkOS: https://bit.ly/workos25
Statsig: https://bit.ly/acquiredstatsig24


More Acquired!:

© Copyright 2015-2025 ACQ, LLC

Up next
Jun 30
Google
We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit ... Show More
3h 39m
Jun 2
The Steve Ballmer Interview
We sit down with Steve Ballmer, the legendary former Microsoft CEO and owner of the LA Clippers, for an epic conversation covering his 34 years at Microsoft. Steve listened to our Microsoft episodes and had some thoughts to share — and boy, did he deliver. Steve takes us point-by ... Show More
2h 59m
Apr 28
Announcement: Acquired Live at Radio City Music Hall!
A few weeks ago, we told you that Acquired is doing something in New York City on July 15 with our good friends at J.P. Morgan Payments. Well, the big announcement is finally here: We are doing our 2025 Live Show… at Radio City Music Hall!Radio City is of course the iconic New Yo ... Show More
4m 25s
Recommended Episodes
Feb 2018
Taking Down Goliath
Dylan Schwartz is a photographer & owner of the digital agency Kissd. After years of working for large creative agencies he decided to take start something of his own. Instagram has become a critical part of his success. In our conversation we talk about the intricacies of creati ... Show More
1h 22m
May 12
Comment avoir confiance en toi dans les moments de doute - ep 73
Dans ce nouvel épisode de podcast, je te parle honnêtement de comment avoir confiance en toi dans les moments de doute, de transition, de tristesse. Je te raconte quelques anecdotes comme quoi j'ai fait confiance à l'univers et ça m'a été bénéfique. Tu as un business en ligne et ... Show More
30m 40s
Oct 2024
Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit
Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She’s been at the center of some of the company’s most foundational products, including Facebook’s early growth team. In our conversation, we d ... Show More
1h 38m
Oct 2024
Instagram Updates for 2025: What Marketers Need to Know
Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagram’s newest features and what they mean to marketers, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexamin ... Show More
46m 3s
Apr 2021
Can Any Tech Company Survive the Attack of the Clones?
Instagram stole Snapchat's stories, Twitter stole Facebook's "likes," TikTok stole Vine's.... everything? Today innovation feels like it's ruled by Big Tech's copy/acquire/kill strategy and we just wanna know... is anyone exempt? Is there such thing as originality anymore? Should ... Show More
30m 14s
Oct 2023
Daniel Cahyadi - Enabling F&B in Indonesia
Slice Group CEO and Sidedoor host Jesse Bouman (@jessebouman) is joined by Daniel Cahyadi, co-founder and COO of Wahyoo. Wahyoo is a food and beverage enablement company. Daniel shares Wahyoo's origin story, how they pivoted the business three times, and how they have grown while ... Show More
54m 23s
Apr 7
Ep 57: The Head of Instagram for Business reveals how to *actually* Grow
In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness). We talk about what it actually takes to win on Instagram today, f ... Show More
27m 49s
Feb 2020
How To Grow On Instagram
In this episode Haley and Lilly spill alllll of the tips on how to grow on Instagram!  Our podcast Instagram: https://www.instagram.com/callmecandidpodcast/?hl=en Lilly's Instagram: https://www.instagram.com/allthingslillyann/?hl=en Haley's Instagram: https://www.instagram.com/ha ... Show More
53 m
Jun 2024
E:128 The IG growth episode
We are talking all about how to GROW your Instagram and make sales from it! This episode will teach you how to position your business to make sales, build a community, create connections, and start conversations with your ideal audience. Let's build that Instagram audience to ... Show More
17m 50s
Dec 2024
Should You Wear an Apple Watch to a Wedding?
This week, Marques, Andrew, and David discuss a post Marques saw that about someone who got an invitation to a wedding that specifically requested no Apple Watches to be worn. After that, they talk about a new feature for Instagram Reels before going over four new Android phones ... Show More
1h 31m