America’s hemp industry is booming, but despite it’s growth in recent years, it remains unregulated and saturated with a wealth of companies competing for consumer attention.
So how does a CBD company a) stand apart from competitors, b) shake the negative narrative associated with the product and c) educate people on the true - and positive - effects of CBD? You guessed it, data.
Hear from Charlotte Web’s CEO, Deanie Elsner.
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For full show notes and more, go to mission.org/hidden.