Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to understand branding as we know it today.
After this podcast, listen to Vanessa’s other show Historical Figures wherever you listen to podcasts.
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Aug 2018
Estée Lauder - “Dedication”
As a teenager, Estée Lauder gained valuable business experience working in her father's hardware store and learned important business principles of dedication, determination, and discipline. Inspired by her uncle, a chemist who created beauty products and fragrances, Lauder reali ... Show More
1h 1m
Aug 2018
Indra Nooyi - “Taking Risks”
She’s one of the most powerful women in modern business. Current Chairwoman and Chief Executive Officer of PepsiCo, Indra Nooyi’s design thinking, calculated risks, and clever strategy brought PepsiCo into the 21st century. We examine how Indra balances motherhood and a high-powe ... Show More
1h 4m
Mar 2022
Chanel vs Dior | Et Coco devint Chanel | 1
En 1910, à Paris, les élégantes des beaux quartiers rêvent de s’offrir un chapeau dessiné par une jeune couturière au talent très prometteur, Gabrielle Chanel, dite Coco, qui vient d’ouvrir sa première boutique.Cette jeune femme au caractère bien trempé, abandonnée par son père a ... Show More
22m 50s
Jun 2022
Best of Business Wars Daily | Wardrobe Changes | 8
Big fashion brands are trying to diversify their customer base, and also lure consumers to tailored in-person shopping experiences — but it doesn't always go as planned. On this episode, we're joined by Alana Hope Levinson, a freelance culture writer and editor and host of the we ... Show More
40m 26s