logo
episode-header-image
Aug 2019
24m 12s

CEO of Philip Morris International - And...

Bbc World Service
About this episode

Tobacco giant Philip Morris International claims it wants a ‘smoke free world’ and the eventual phasing out of cigarettes, hailing its new smoke-free products as the future. But how plausible is that given that globally Philip Morris International still sells almost 800 billion cigarettes a year? The World Health Organisation says there are more than a billion smokers around the world, and that about seven million deaths per year ‘are the result of direct tobacco use’. HARDtalk is in PMI’s research laboratories in Switzerland to talk to the CEO, Andre Calantzopoulos. Are his claims of a smoke free future clever strategic marketing or corporate hypocrisy?

Up next
Jul 6
Sir Keir Starmer, UK Prime Minister: The UK needs strong international relationships
The UK needs strong international relationships Nick Robinson, presenter of the BBC Today programme and Political Thinking podcast, speaks to Sir Keir Starmer, UK Prime Minister, about the importance of maintaining strong international relationships.In an interview recorded to ma ... Show More
22m 59s
Jul 1
Majid Takht-Ravanchi, Iran’s Deputy Foreign Minister: Regime change is a futile exercise
Lyse Doucet speaks to Majid Takht-Ravanchi, Iran’s Deputy Foreign Minister, about the future of Iran’s nuclear programme and its government. The interview took place in the country’s capital Tehran after Iran’s twelve-day war with Israel. Both sides fired missiles into each other ... Show More
22m 59s
Jun 29
Philippe Kehren, CEO of multinational Solvay: Reducing reliance on China’s rare earth metals
Jonathan Josephs speaks to Philippe Kehren, CEO of chemical multinational company Solvay. His firm sits at the forefront of Europe’s efforts to diversify its supply of rare earth metals. These elements are essential to much of modern technology, from mobile phones to medical equi ... Show More
22m 59s
Recommended Episodes
Sep 2019
You may be accidentally investing in cigarette companies | Bronwyn King
Tobacco causes more than seven million deaths every year -- and many of us are far more complicit in the problem than we realize. In a bold talk, oncologist Dr. Bronwyn King tells the story of how she uncovered the deep ties between the tobacco industry and the entire global fina ... Show More
14m 44s
Sep 2021
US war on e-cigarettes
The Food and Drugs Administration has withdrawn nearly a million e-cigarettes from the US market. Does this signal a turning point for the vaping industry? Small manufacturers like Amanda Wheeler, owner of Jvapes in Arizona and president of the American Vapor Manufacturers Associ ... Show More
18m 34s
Aug 2021
Strange News: Cigarette Company Wants to Ban... Cigarettes? 2,000 Year-old Fast Food, Conspiracy Website Wants You To Change Its Mind
Philip Morris has recently called for a total ban on cigarettes in the United Kingdom -- leading critics to wonder about its true motivations. A conspiracy website offers ten thousand dollars to anyone who can change the editors' minds. Archaeologists discover a 2,000 year-old fa ... Show More
58m 37s
Dec 2023
How Philip Morris International is Transforming -- Stefano Volpetti // Philip Morris International
Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano V ... Show More
19m 38s
Jan 2020
The past, present and future of nicotine addiction | Mitch Zeller
Tobacco use remains the leading cause of preventable disease and death in the United States, killing more people each year than alcohol, AIDS, car accidents, illegal drugs, murder and suicide combined. Follow health policy expert Mitch Zeller into the murky depths of the tobacco ... Show More
17m 23s