The no-brand that changed the way we eat, shop, and ironically, think about branding
Apr 2024
Nerd Alert: The Sound of Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore why s ... Show More
9m 56s
Oct 2022
#148: Alex BX Pinto, CMO do IMC (Pizza Hut/KFC)
Com a alta da inflação, os preços dos produtos são ainda mais importantes para o consumidor. Como mexer nessa equação e oferecer promoções para que os resultados fiquem bons para as pessoas e para as empresas? O programa Mídia e Marketing desta semana recebe Alex BX Pinto, CMO da ... Show More
36m 27s
Jul 2023
Subway vs Quiznos | Anywhere and Everywhere | 2
<p>It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 2 ... Show More
33m 42s
Dec 2023
Two food and drink indicators
Today on the show, we have two episodes from our daily podcast, The Indicator, about things we spend a lot of time thinking about this time of year: food and drink. First up, we explore how changes in economic conditions led to one of the U.K.'s iconic (and affordable) staple foo ... Show More
19m 5s
<p>Comedy writer Elliott Kalan (The Daily Show, <a href="https://www.flophousepodcast.com" target="_blank">The Flop House</a>, <a href="https://mst3k.com" target="_blank">Mystery Science Theater 3000</a>, and co-host of the <a href="https://99percentinvisible.org/powerbroker" tar ... Show More
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More