January 22, 1984. Apple launches the first Macintosh computer, with a showstopping Super Bowl commercial. The ad itself was revolutionary, but the product it launched almost single-handedly brought computers into the mainstream, changing the world as we know it.Special thanks to Alex Soojung-Kim Pang, author and producer of the “Making the Macintosh” digital ... Show More
Oct 12
Audubon’s Birds Come Home to Roost
October 12, 1820. John James Audubon—a failed shopkeeper, grist miller, and steamboat investor—sets off from Cincinnati on a flatboat down the Ohio River. He is bankrupt. The bank has taken everything except his clothes, his gun, and a portfolio of 62 bird drawings. His plan is t ... Show More
33m 7s
May 2024
The commercial that changed advertising: 1984
Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world.Based on George Orwell’s dystopic novel ‘1984’, and launched in the same year, the ad was like nothing that had been seen be ... Show More
10m 4s
Sep 2024
Apple’s Strategy to Rule the World
Apple is at a turning point. It ascended from a scrappy tech underdog to the most valuable company in the world through selling devices like iPhones, Macs and Apple watches. But now, a significant portion of its revenue comes from digital services.
On today’s Big Take podcast, Bl ... Show More
13m 51s