January 22, 1984. Apple launches the first Macintosh computer, with a showstopping Super Bowl commercial. The ad itself was revolutionary, but the product it launched almost single-handedly brought computers into the mainstream, changing the world as we know it.Special thanks to Alex Soojung-Kim Pang, author and producer of the “Making the Macintosh” digital ... Show More
Aug 24
Did Homer Write the Odyssey? (Was He Even Real?)
August, sometime in the 500s BCE. In Athens, the Great Panathenaia is in full swing: chariot races, boat races, a hundred cattle slaughtered for the feast. And at the center of it, a competition in which performers recite the work of one poet, and one poet only: Homer. But nobody ... Show More
41m 1s
May 2024
The commercial that changed advertising: 1984
Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world.Based on George Orwell’s dystopic novel ‘1984’, and launched in the same year, the ad was like nothing that had been seen be ... Show More
10m 4s
Sep 2024
Apple’s Strategy to Rule the World
Apple is at a turning point. It ascended from a scrappy tech underdog to the most valuable company in the world through selling devices like iPhones, Macs and Apple watches. But now, a significant portion of its revenue comes from digital services.
On today’s Big Take podcast, Bl ... Show More
13m 51s
Sep 2022
Stay Hungry, Stay Foolish
From hippie culture to the first personal computers, Stewart Brand has been key to some of the most groundbreaking movements of the last century. This hour, he reflects on his life and career. See pcm.adswizz.com for information about our collection and use of personal data for s ... Show More
49m 30s