Uber is built on the scourge of surge. When demand is high, the company charges two, three, even NINE-POINT-NINE times as much as normal for a ride. Riders hate it . . . but not so much that they stop riding. Yep, "dynamic pricing" has helped the company to grow into one of the largest taxi services in the world. What's the psychology behind it? Shankar sits ... Show More
Nov 10
Why Following Your Dreams Isn't Enough
<p>Entrepreneurs typically have no shortage of passion, heart, and vision. But at Stanford University, <a href="https://www.gsb.stanford.edu/faculty-research/faculty/hayagreeva-rao" target="_blank">Huggy Rao</a> says there are other elements that may matter more when it comes to ... Show More
1h 30m
Mar 2022
Why Uber Is Hailing New York City Cabs
When Uber first started over a decade ago, the company had one huge competitor: The taxi industry. But after both businesses began to stall, the two former enemies began making nice. WSJ's Preetika Rana explains what caused Uber to team up with New York City's yellow cabs, and th ... Show More
17m 39s
Oct 2017
Can we do better than Uber?
Last month, Transport for London announced it was withdrawing ride-hailing firm Uber's license to operate in the capital. Despite complaints over passenger safety and poor treatment of drivers, many Londoners came to Uber's defence, valuing its convenience. But what if we could b ... Show More
29m 51s
Jun 2020
Uber vs Lyft | Kill or Be Killed | 4
<p>Uber is facing blowback from all directions — the taxi industry, riders, <em>and </em>the most important man in tech: Apple's Tim Cook. Uber’s been engaged in some disreputable activity, and it's finally catching up with them. </p><p>Lyft forges ahead and forms a new alli ... Show More
25m 13s
May 2024
Uber CEO Unveils Plan to Make Rides Cheaper, Reveals Own Uber Rating, and Launches "Party Bus"
Uber CEO Dara Khosrowshahi joins Morning Brew Daily for an exclusive interview where he discusses Uber's focus on affordability, which includes scheduling UberX Shares and launching shuttles that will take customers to and from concerts and events for a lower fare. He also shares ... Show More
38m 52s
Jun 2020
Uber vs Lyft | Black Cars and Pink Mustaches | 1
<p>It’s December 2008, and two friends and fellow tech entrepreneurs, Garrett Camp and Travis Kalanick, can't get a taxi. Camp’s already obsessed with the idea of a service that summons a private driver with the push of a button, but now Kalanick gets the appeal. Together, they'l ... Show More
27m 12s
Oct 2023
Uber’s Profit, Power and Problems with CEO Dara K
Uber: hard to live with it, or without it. In this episode Kara grills CEO Dara Khosrowshahi on the company’s sky-high prices, high take rate, treatment of drivers/couriers, policies around safety and why oh why he is kind to his predecessor, Travis Kalanick.
Before and after th ... Show More
1 h