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May 2020
24m 27s

To Build Strategy, Start with the Future

Harvard Business Review
About this episode
Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can ... Show More
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