It's 1949. 22-year old Hiroshi Yamauchi is the heir apparent for his family's playing card company, Nintendo. From humble beginnings as a scrappy street stall founded in Kyoto's back alleys to the largest card company in Japan by the time Yamauchi takes over, this isn't a company that backs down easily when a little competition comes in. But it was a company ... Show More
Sep 2020
september 23: how Nintendo went from a Japanese card shop to...Nintendo
Mario, Luigi, Zelda, Tom Nook...all household names we have to thank for hundreds of hours of entertainment - and because of one Japanese businessman and a company called Nintendo. But even though your GameBoy or Wii was the most high-tech thing you could’ve dreamed up when you o ... Show More
11m 24s
May 2024
Leveling Up Nintendo | Jumpman | 1
Nintendo launches an American subsidiary, but the company struggles until it releases an innovative platform game that introduces the world to an iconic new hero.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-fre ... Show More
36m 36s
May 2021
S10E21 - Too Many Turk Brodas: Trading Card Marketing
This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business.We know you w ... Show More
27m 34s