What’s the coolest maternity brand? Does that seem like a strange question? It shouldn’t. In a global society that’s more fashion conscious than ever, it doesn’t make sense that maternity designs are so resistant to helping women feel relevant during one of the biggest times in their lives.
As a pregnant woman with time on her hands and money to spend, Ariane Goldman experienced this firsthand. She couldn’t find anything she liked enough to buy. Ariane had encountered a similar problem several years earlier when she couldn’t find any suitable options for bridesmaid dresses, so she decided to create her own. A creative at heart and now a mother-to-be, Ariane paved her own way, creating fantastic maternity designs and launching Hatch. While business might have been slow at first, a New York Times article and a sighting on a certain Meghan Markle have secured Hatch as the maternity line for fashionable moms everywhere.
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https://www.hatchcollection.com/
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