This episode is sponsored by Capital One Spark Business.
It happens all too often. You get the job you’ve been wishing for, hoping for, knowing it suits you perfectly – only to find out that it doesn’t. Such was the case for Monique Bernstein. Working in market research in the first few years out of college, Monique realized her dream job wasn’t that dreamy at all. And so she did what many dissatisfied employees do. She surfed the internet to pass the time. It was there she came across an inspiring article touting the importance of flexing creativity like a muscle, and she began the practice of writing down ten new ideas each day.
They could be ideas for anything – home improvement, recipes, poems to write – but Monique found herself focusing on companies she could launch. Specifically companies she could start in one day, with her existing capital, with her existing skill set. Soon after, the concept of Universal Yums, a subscription snack box from a different country each month, was borne.
The company that began five years ago with $8k is now slated to make $21 million this year. Couple that with the fact that Monique and her co-founder, Eli, have never taken loans to make their business work, and that is a yummy recipe indeed.
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Big Ideas