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Dec 2019
22m 25s

Macy’s vs Gimbels - Fathers, Sons, and C...

Wondery
About this episode
As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into ... Show More
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Dec 2019
Macy’s vs Gimbels - Showdown over Manhattan | 3
<p>It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy r ... Show More
20m 7s
Dec 2019
Macy’s vs Gimbels - Diversify or Die | 4
<p>It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the ... Show More
25m 4s
Dec 2019
Macy’s vs Gimbels - Wartime Wagers | 5
<p>In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-w ... Show More
22m 9s
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