Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
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<p>Last year, <a href="https://www.linkedin.com/in/mikebeckhamsm">Mike Beckham</a> donated 1 million dollars. </p><p>This year, he's setting his sights even higher.</p><p>He wants to give away 50% of his annual income. And that's not all—his company, <a href="https://www.simplemo ... Show More