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Nov 2019
24m 40s

Hershey vs Mars - Mars Attacks! | 4

Wondery
About this episode
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, ... Show More
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