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Sep 2019
27m 33s

Electric Bikes | 7

Wondery
About this episode
Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than wha ... Show More
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