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Jul 2019
24m 58s

Cereal Wars - Sugar Rush | 3

Wondery
About this episode
World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?But sugary cereal isn’t the o ... Show More
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