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Jul 2019
27m 9s

Business Lessons from How Marvel Makes M...

Harvard Business Review
About this episode
Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this su ... Show More
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