In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide.
Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric gu ... Show More
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Sep 2021
Louder! How the electric guitar conquered popular music
Whether it be a kerrang, a chop, a blistering solo, some finger picking or a subtle flange, the electric guitar is one of the defining sounds of the 20th century. Without it – and its constant companion, the amplifier - popular culture would be unrecognisable today: no big gigs, ... Show More
39m 39s
Oct 2018
Have guitar will travel--the only gear Richard Smith needs to keep running
Guitar player Richard Smith lives out of his car 70% of the year, touring the country gigging. He joins Jefferson Graham on Talking Tech to explain the technology he uses to keep up with dates, the latest music, his website and fans. Hints: it's one small device. See Privacy Poli ... Show More
6m 51s
Jan 2024
Modern Guitar Heroes: The Men
What is a guitar hero?...yes, yes, it’s a video game that vaguely simulates playing a real guitar…what else?...
Yes, yes, it means someone who can rock the “expert level” at guitar hero, the video game…but before that, it meant something totally different…
A guitar hero was a guy ... Show More
27m 51s
Dec 2020
Yamaha's digital saxophone
Tom Sumner, the president of Yamaha Corp. of America, tells Jefferson Graham all about the new Yamaha digital sax, a more versatile and easier to play instrument. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel ... Show More
6m 10s