It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.
With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.
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Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Jul 2017
Samuel Adams: Jim Koch (2017)
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart ... Show More
36m 24s
<p>Today is Friday, March 29, and we’re looking at MillerCoors vs. Anheuser-Busch.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/p ... Show More
<p>Today is Monday, October 28, and we’re looking at Anheuser-Busch vs. MillerCoors.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com ... Show More
<p>Today is Tuesday, May 21, and we’re looking at Boston Beer vs. Anheuser-Busch.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/pr ... Show More
<p>Today is Friday, November 17, and we're looking at Bud Light vs. Modelo Espe. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/pr ... Show More
