logo
episode-header-image
Mar 2019
37m 55s

Discussing the Evolution of Hip-Hop Musi...

Gary Vaynerchuk
About this episode

In this podcast I sit down with artist Juicy J to discuss the how the music industry has evolved.

As technology advance, the ability to consume content continues to progress as new streaming services arise. More and more control is being taken from the distributors and traditional middlemen of music, and being put into the hands of the artists themselves.

3:20 - The artists make the labels, not the other way around

8:20 - When you pop, do you have a second move?

14:45 - Traditional promotion has changed

21 - If you can entertain and inform, you’re a GOAT

27:30 - Relevance always matters

Did you like this episode? Tweet me @GaryVee with any and all feedback.

 

Up next
Mar 12
How to Win in a Future with 100 Billion AI Influencers
In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ... Show More
46m 45s
Mar 12
The Death of Social Media and the Rise of Interest Media
In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ... Show More
51 m
Mar 11
The Future of Marketing: How to Leverage YouTube Shorts and AI
In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively i ... Show More
57m 21s
Recommended Episodes
Oct 2021
Universal Music Group: The Gatekeepers of Music - [Business Breakdowns, EP. 32]
Today we’re breaking down Universal Music Group. As one of the largest music businesses in the world, UMG is home to many of the world’s greatest artists, including Taylor Swift, U2, and The Beatles catalog. A discussion on UMG requires a deep dive into the history of music itsel ... Show More
1h 14m
Aug 2023
The boomin’ business of hip-hop
Hip-hop turns 50 years old. But what’s the business behind the music that pioneered rap into the mainstream media? Mark Dent and Drea Hudson talk to Dan Runcie, founder of Trapital, a media brand covering the economics of hip-hop to discuss the cultural shifts that transformed hi ... Show More
37m 57s
Jan 2024
Cassie Petrey Reveals Secrets on The Music Industry, Fifth Harmony and The Backstreet Boys
<p>Welcome to a captivating episode where we explore the dynamic intersection of music and social media, unraveling the transformative impact of digital platforms on the music industry. Join us in conversation with Cassie Petrey, a seasoned professional in artist management and s ... Show More
39m 40s
Sep 2018
#112: Snoop Dogg's Manager and Ben Rector Take Us Behind the Scenes of the Music Industry
<p>In this episode, we're taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then ... Show More
47m 45s
Mar 2024
Episode 710 | "Royal Rumble"
<p>Kendrick Lamar's verse on Future & Metro Boomin's new album 'WE DON'T TRUST YOU' has received a lot of attention as the JBP begins this episode with a breakdown (21:47), will Drake and/or J. Cole respond (33:10), showing appreciation for Metro's production on the project (42:5 ... Show More
3h 20m
Aug 2023
The economics of hip-hop
Mark Dent and Drea Hudson talk to Dan Runcie, founder of Trapital, a media brand covering the economics of hip-hop. From the genre’s golden era to its future (hello, AI), they uncover the moves, trends, and cultural shifts that transformed hip-hop into a billion-dollar global com ... Show More
14m 49s
Mar 2024
Episode 705 | "Means To An End"
<p>In the latest episode, Joe starts by clarifying his comments about the girl rapper wave being over (27:33) as the room discusses changes in the music industry which has brought many layoffs (31:01). In new music, a Future album may be right around the corner (56:29), Drake tea ... Show More
3h 12m
Mar 2024
Episode 709 | "Ish Type Beat"
<p>The JBP kicks things off with recent news of Bruno Mars owing MGM $50 million in gambling debt (21:33) before moving to new podcasts emerging including LeBron James & JJ Redick, as well as Lamar Odom & Caitlin Jenner (42:49). The room then speculates the rumors that 4Batz is a ... Show More
3h 10m
Apr 2024
Episode 715 | "Two and a Possible"
<p>The apology heard around the world… The JBP kicks off this episode with their thoughts on J. Cole's comments at Dreamville Festival about his response to Kendrick Lamar on '7 Minute Drill' (20:00). The room then discusses what this does to Cole's career moving forward (1:04:05 ... Show More
3h 50m
May 2021
Is TikTok Ruining the Music Industry?
TikTok has become the modern Radio, this week, we talk about it's impact on the music industry as a whole. Thanks to Slip Stream for sponsoring this episode, Head over to http://www.slip.stream and enter your email in to access 1000+ free tracks. Subscribe to get access to the bi ... Show More
29m 12s