Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.
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Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Sep 2022
La guerre du streaming | Les origines | 2
Netflix en difficulté, Reed Hastings a tenté un coup de poker en proposant de racheter le service Blockbuster Online. Antioco, le patron de Blockbuster, a poliment écouté l’offre et accepté de la présenter à son conseil d’administration. Ce qu’il n’a pas dit à Hastings, c’est qu’ ... Show More
20m 27s
Sep 2022
La guerre du streaming | Coups tordus | 3
Penser comme son ennemi ? C’est encore la meilleure façon de le battre. C’est pour cela que Blockbuster cherche à toute force à envoyer des espions chez Netflix, pour comprendre comment l’entreprise fonctionne, de l’intérieur. Parfois, ça fonctionne, comme lorsque le géant de la ... Show More
22m 59s
Jun 2022
Yahoo Finance Presents: Marc Randolph, Netflix Co-Founder
Yahoo Finance’s Alexandra Canal sits down with Netflix Co-Founder Marc Randolph to discuss his book ‘That Will Never Work’, Netflix’s longevity, the company’s move towards ads, and their crackdown on password sharing. See acast.com/privacy for privacy and opt-out information.
11m 59s