About this episode
Today
Advice Line with Miguel McKelvey of WeWork
Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to ... Show More
44m 50s
Mar 2
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems al ... Show More
1 h
Feb 26
Advice Line with Alexa Hirschfeld of Paperless Post
Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garla ... Show More
41m 15s
Sep 2022
Facebook Advertising Updates: Advantage+, New Targeting, and More
18m 24s
Apr 2024
YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More
29m 3s
Jan 2023
YouTube Updates: Features, Metrics, Trends, and More
17m 36s
Feb 2024
YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More
23m 44s
May 2023
Instagram Updates: Reels, Business Tools, Product Tags, and More
18 m
Dec 2022
YouTube Updates and Year End Review
22m 17s
Apr 2024
Facebook Updates: Ads, Promo Codes, Monetization, and More
25m 1s
Feb 2023
YouTube Updates: Shorts, YPP, Comments Management, and More
20m 43s
Dec 2023
Facebook Updates: Lead Gen Tools, Amazon, AI, and More
42m 25s
Apr 2024
Establishing Your Agency in New Markets and Overseas
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets ... Show More
19m 44s
In 1995, Angie Hicks spent months going door-to-door in Columbus, Ohio, trying to get people to sign up for a new home services referral business. Today, Angie's List is a household name, referring millions of members to plumbers, painters, and more. PLUS in our postscript "How You Built That," we check back with Joel Crites who created the app Micro Fantasy ... Show More
<p>We explore the latest Facebook ads changes featuring Jerry Potter with <a href="http://alliebloydmedia.com/" rel="noopener noreferrer" target="_blank">Allie Bloyd</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel=" ... Show More
<p>We explore the latest YouTube updates with Jerry Potter featuring <a href="https://www.dianagladney.com/" rel="noopener noreferrer" target="_blank">Diana Gladney</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/priva ... Show More
<p>We explore the latest YouTube updates featuring Jerry Potter with <a href="https://www.dianagladney.com/" rel="noopener noreferrer" target="_blank">Diana Gladney</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="n ... Show More
<p>We explore the latest YouTube updates with Jerry Potter featuring <a href="https://www.dianagladney.com/" rel="noopener noreferrer" target="_blank">Diana Gladney</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/priva ... Show More
<p>We explore the latest Instagram updates with Jerry Potter featuring <a href="https://www.chelseapeitz.com/" rel="noopener noreferrer" target="_blank">Chelsea Peitz</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/pri ... Show More
<p>We explore the latest YouTube Updates and a 2022 YouTube Year in Review featuring Jerry Potter with <a href="https://www.dianagladney.com/" rel="noopener noreferrer" target="_blank">Diana Gladney</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href= ... Show More
<p>We explore the latest Facebook updates with Jerry Potter featuring <a href="https://alliebloyd.com/" rel="noopener noreferrer" target="_blank">Allie Bloyd</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel ... Show More
<p>We explore the latest YouTube updates featuring Jerry Potter with <a href="https://www.dianagladney.com/" rel="noopener noreferrer" target="_blank">Diana Gladney</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="n ... Show More
<p>We explore the latest Facebook updates with Jerry Potter featuring <a href="https://alliebloyd.com/" rel="noopener noreferrer" target="_blank">Allie Bloyd</a> on the Social Media Marketing Talk Show.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel ... Show More