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Take-Two Interactive Software Inc. Chief Executive Officer Strauss Zelnick left 20th Century Fox to join the video-game industry, becoming the pre-revenue CEO of Crystal Dynamics in 1993. Since an investor group led by Zelnick took control of Take-Two in March 2007, the shares have soared 12-fold. That’s thanks to successful game franchises like BioShock, Red Dead Redemption and Borderlands. The biggest of them all is set to launch on Nov. 19 when Take-Two’s Rockstar Games unit releases Grand Theft Auto VI, the latest iteration of the modern-day gangster title. Bloomberg News Media and Entertainment Team Lead Chris Palmeri discusses the games past and expected successes.
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