Gazzy traced every client she’s signed back to the same trust point: an event where they saw her in person. The Millionaire Founders Club is that room for million-dollar women founders, and we’re closing out the year together in Miami this December.
Join us: https://bit.ly/ApplyforMFC
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What if the secret to growing your business isn't more marketing, more followers, or more content, but learning how to actually close the sale?
Welcome back to the CEO School Podcast. In this episode, recorded live during CEO Week as we celebrate 400 episodes, Suneera sits down with sales strategist Gazzy Amin. Gazzy spent nearly a decade running national campaigns for Canada’s top politicians, including Prime Minister Justin Trudeau. Then she walked away, tired of handing her best ideas to men who didn’t listen, and built Sales Beyond Scripts.
Gazzy breaks down why buyers need 8 to 12 trust points before they hand over a credit card. She shows how to map your sales process backwards from the yes, and names the price point where she stops getting on calls at all. Suneera shares the four Cs every CEO should spend her time on, and makes the case that Closing stays on that list no matter how big your sales team gets. If selling still feels pushy to you, start here.
Share this with a founder who pitched once, got ghosted, and called it a no.
Time Stamps:
(00:00) Why one pitch rarely closes and how trust points help
(01:00) Celebrating 400 episodes live from CEO Week in Orlando
(03:25) Meet Gazzy Amin, sales expert and CEO Sales Sessions host
(06:45) The shirt off her back that started this friendship
(08:37) Daughter of Iranian refugees lands on Trudeau’s campaign trail
(10:28) Why Gazzy walked away from the top of Canadian politics
(14:18) Her first $1,000 pitch and why motion beats perfect data
(18:39) Trading hundreds of clients for 15 she knows by name
(23:16) Suneera’s four Cs: where a CEO’s time should actually go
(28:27) The cough-and-tea reframe that makes selling feel like service
(31:16) Map 8 to 12 trust points backwards from the yes
(42:44) The $20K rule for when to take sales calls
Connect With Gazzy:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
Podcast: https://open.spotify.com/show/033lirFVKq9EzNPt4xU6GF
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Only 2% of female founders ever break $1 million in revenue. We’re on a mission to change that. Subscribe to the CEO School and join the movement.
Watch and listen to us at:
Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018
Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU
YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money:
Website: https://theceoschool.com/
Instagram: https://www.instagram.com/ceoschool/
LinkedIn: https://www.linkedin.com/company/ceo-school
TikTok: https://www.tiktok.com/@theceoschool
Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life.
Website: https://suneeramadhani.com/
Instagram: https://www.instagram.com/suneeramadhani/
LinkedIn: https://www.linkedin.com/in/suneeramadhani/
This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/
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#CEOSchool #CEOSchoolPodcast #SuneeraMadhani #FemaleFounders #WomenEntrepreneurs #WomenInBusiness #SalesStrategy #SalesTips #ClosingDeals #ScaleYourBusiness #FounderToCEO #GazzyAmin