In this episode, Austin and I talk about what it really takes to build and scale a business, from hustling to land your first customers to leading a team as your company grows.
I share the guerrilla marketing tactics that helped me grow Storage Squad in the early days, why recruiting great people is often more important than finding more customers, and the framework I use to know when it's time to hire instead of doing everything myself.
We also dive into leadership, decision-making, delegation, and why most people are never taught how to lead. I explain why making the wrong decision is usually better than making no decision at all, how to build a team of A players, and why tolerating poor performers will eventually drag down your entire organization.
Finally, we discuss the realities of entrepreneurship, the constant uncertainty, difficult conversations, demanding customers, and why I've changed my mind about encouraging everyone to become an entrepreneur.
If you're building a business or thinking about starting one, this conversation is full of practical lessons I wish I'd learned earlier.
Grow your business:
https://sweatystartup.com/events
Book:
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X
Newsletter:
https://www.nickhuber.com/newsletter
My Companies:
Offshore recruiting – https://somewhere.com
Cost segregation – https://recostseg.com
Self storage – https://boltstorage.com
RE development – http://www.boltbuilders.com
Brokerage – https://nickhuber.com
Paid ads – https://adrhino.com
SEO – https://boldseo.com
Insurance – https://titanrisk.com
Pest control – https://spidexx.com
Sell a business:
Buy a business:
Invest with me:
Social Profiles:
X – https://www.x.com/sweatystartup
Instagram – https://www.instagram.com/sweatystartup
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup
LinkedIn – https://www.linkedin.com/in/sweatystartup
Podcasts:
The Sweaty Startup & The Nick Huber Show
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81
Free PDF – How to analyze a self-storage deal:
https://sweatystartup.ck.page/79046c9b03