Nov 2
23m 5s
For twenty years the rule was simple: get more people into the top of the funnel. AI broke that rule. Jonathan Green talks with Tanner Sherman (Principal & Managing Broker, Top Tier Investment Firm, Omaha) about what happens when inquiring costs nothing — 150 "is this still available?" messages a day, 1,500 inquiries per rental, and a signed-lease rate that fell from one in 80 to one in fifteen hundred. The fix is not a better funnel. It is a deliberately worse one.
Key Takeaways:
Notable Quotes:
"It's become too easy to inquire. We get spammed with probably 150 'is this still available's a day." — Tanner Sherman
"Whether you're hiring a VA, a US-based employee, or delegating to AI, the intention of the employer needs to be clear as to what level you're utilizing that skill." — Tanner Sherman
Connect with Tanner Sherman:
Enjoyed this? Follow The Artificial Intelligence Podcast and send it to whoever still brags about how many leads came in last month.