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Nov 6
45m 16s

UP580 Under Appreciated? It's Time to Ce...

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About this episode
Daniel Kirschner, co-founder of Greenfly, returns to talk about the craft of short-form sports content. The hook is the Short-Form Content Showcase, Greenfly’s joint project with SportsPro. We recorded after meeting at the SportsPro AI event at the London Stadium. We ask whether highlights have trained a generation to expect constant excitement, and what a c ... Show More
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Yesterday
UP581 PREM Rugby CEO: Paramount, Eddie Hearn and What R360 Got Wrong
PREM Rugby’s chief executive is preparing to take English club rugby to US investors. Richard Gillis asks him what the pitch is, and what it leaves out.Simon Massie-Taylor has run PREM Rugby since January 2022, after five years leading the RFU’s commercial and marketing work. He ... Show More
58m 58s
Nov 3
UP579 The Bundle - AI Capex vs The sports budget; Scotland vs 3pm; Relevent vs CAA
Richard Gillis is joined by regulars Murray Barnett, founder of 26 West Consulting, and Yannick Ramcke, general manager of OneFootball OTT, for the monthly look at the sports media market. Fresh from Sportel, they ask what a record $65.8bn rights market really tells us, the risk ... Show More
56m 37s
Oct 27
UP578: What’s It Worth? Two Circles put a big number on fandom
Two Circles are saying sport and entertainment fandom generates nearly $2 trillion of economic activity a year. That makes it bigger than motor manufacturing and bigger than coal mining. If it were a country, it would be the 15th largest economy in the world.But remember the Unof ... Show More
55m 29s
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