In this episode of The GaryVee Audio Experience, I sit down with Ryan Chen, founder and CEO of CRWD, to talk about why I believe analog marketing is making a comeback. CRWD connects businesses with everyday people for paid gigs, from trying products and visiting stores to attending experiences and providing customer feedback.
Ryan and I break down how technology can power old-school guerrilla marketing, help businesses attract their first customers, and turn real-world experiences into consumer insights. We also discuss opportunities to earn extra income without a large social media following, the role of product sampling in customer acquisition, and why offline marketing should complement (not replace) social media, SEO and email.
In this episode:
• How CRWD’s marketplace connects brands with everyday consumers
• Why I’m excited about experiential marketing and in-person activations
• Getting people to try a new product, restaurant or app
• Using customer feedback and market research to improve your business
• Ryan’s entrepreneurial journey and what past setbacks can teach founders
My thesis: analog is coming back, and I hope this conversation inspires you to do something about this intuition I have.