Digital journalist, podcaster, media trainer and storyteller Eiten Zeerban joins Luca Allam for an unfiltered conversation about truth, media, storytelling and the way information shapes what we believe.
With more than two decades of experience across television, digital journalism and broadcasting, Eiten has witnessed the media landscape transform firsthand. Today, through Dardasha Unfiltered, she creates space for conversations that are authentic, vulnerable and sometimes uncomfortable, especially around subjects often considered taboo in the Middle East.
Eiten and Luca explore whether traditional media was ever truly objective, why the same news story can be told in completely different ways, and who really controls what we see: audiences, algorithms or the institutions behind the platforms.
They also discuss the rise of independent voices and podcasts, censorship and self-censorship, the difference between authenticity and clickbait, and why charisma means very little when there is no substance behind the story.
Eiten opens up about her own journey from Egypt to Lebanon and Dubai, how moving to Beirut helped her discover her identity, the vulnerability she found through podcasting, motherhood, control, and why curiosity remains one of the most important qualities we can have in an age of information overload.
The conversation also looks at AI and the future of storytelling, and whether technology can ever replace the human connection that makes meaningful conversations feel real.
Ultimately, Eiten leaves us with one defining insight: perspective. We may look at the same situation and see completely different truths, and learning to accept that difference can change the way we understand ourselves and each other.
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