Gap Inc. is expanding its AI-powered recruiting assistant, Bridgette, to help manage an expected 200,000 seasonal job applications during the holiday hiring rush. Built on Paradox's AI recruiting platform and integrated with Workday Recruiting, Bridgette has already engaged nearly 45,000 candidates and scheduled more than 7,000 interviews during its pilot across over 100 stores and six distribution centers. The technology handles scheduling and candidate communication while store managers retain control over hiring decisions.
Could AI recruiting be one of the most practical applications of artificial intelligence in retail? Chris Walton and Martin Bailie discuss how the technology could free up valuable store manager time while also raising important questions about data security, governance, and the candidate experience.
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