In this episode, Sarah and Nate break down the psychology behind Black Friday shopping, why discount hunters can be difficult to retain, and how to create offers that make people excited to buy without relying on endless discounts.
You'll learn how to gamify your offers, protect customer lifetime value, and use a Better Than Black Friday campaign to encourage earlier purchases. Plus, we have some thoughts about brands that keep extending a sale they promised was ending. Please stop doing that.
00:00 Why we're late with the Black Friday episode
01:00 The psychology behind Black Friday shopping
02:00 Why shoppers love the thrill of the hunt
03:00 Turning scarcity into a compelling offer
04:00 How a timed Black Friday promotion worked
05:00 Gamified offers versus blanket discounts
06:00 How to structure tiered offers
07:00 Why early Black Friday customers can be more valuable
08:00 Protecting customer lifetime value with bundles
09:00 Selling to gift buyers who aren't your usual customers
10:00 Why you need to keep your sale deadlines
12:00 The Better Than Black Friday strategy
👉 Join my community: skool.com/tether-lab
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg