Netflix's acquisition of the 2030 FIFA World Cup rights in Spain is another sign that the streaming giant is becoming increasingly serious about live sports. But what does the deal reveal about Netflix's long-term ambitions?This episode explores why Netflix targeted Spain, how the streamer could use the World Cup to grow both subscriptions and advertising revenue, and whether similar deals could emerge in other markets. Chris and Nick also examine DAZN's growing presence in the United States, where a series of local rights deals could provide a pathway toward larger national opportunities. Finally, they discuss the remarkable story of Bodø/Glimt, the Norwegian football club using an innovative partnership model to attract technology companies and accelerate growth.
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