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Oct 23
33m 5s

Rum Through the Jungle with Brad Parkes

HERITAGE RADIO NETWORK
About this episode
What comes first in a premium brand? A great product, or a market niche? That’s the question Brad Parkes, the Co-Founder of Palm Republic Rum is sitting down with us to resolve. He discuss building a premium brand in a category that isn’t always renowned for quality, getting people to change their mind about rum, and bringing a blended product to market in a ... Show More
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