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Oct 23
45m 59s

UP577 Spin Class: The Premier League, Ma...

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About this episode
The Premier League has won the facts. Manchester City were found guilty of 114 of 115 charges, with £830m of revenue inflated through sham sponsorships. Now the fight is over the story, and everyone has a different audience. Dan Johnson, the Premier League’s former director of communications, and investigative journalist Nick Harris of Sporting Intelligence ... Show More
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Oct 20
UP576 World Rugby Chief on Private Equity, Disruptor Leagues and Following FIFA in to the US
Alan Gilpin is chief executive of World Rugby. He spent nine years at IMG negotiating the commercial rights to the 2003, 2007 and 2011 Rugby World Cups. So when he says next year’s tournament in Australia brings him full circle, he means it literally: he’s selling the same tourna ... Show More
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UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shir ... Show More
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UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'
A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ... Show More
47m 58s
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