In sports, wins and losses determine standings. Soon they could help determine something else: a price. A group of financial firms is trying to turn sports results and statistics into something investors can actually trade. The idea starts with indexes that measure the performance of individual teams, creating the foundation for futures, ETFs and potentially an entirely new asset class built around sports.
On this episode of Trillions, Eric Balchunas and Vildana Hajric, a cross-asset editor with Bloomberg News, speak with FutureSports co-founder Leigh Taylforth and Head of Index Services Jodie Gunzberg about the financial infrastructure they’re building behind the new crop of sports ETF filings. They explain how to put a price on a team’s performance, why sports might offer investors something different from stocks and bonds, and how businesses could even use the products to hedge their exposure to wins and losses.
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